Top 6 DIY Marketing Tools Every Small Business Should Use in 2025

As a small business owner, your time is limited—and so is your budget. But that doesn’t mean you can’t market your brand effectively. With the right set of DIY marketing tools, you can create professional content, grow your audience, and boost your business—all without hiring a full marketing team.

Here are six must-have marketing tools for small businesses that will save you time, money, and energy in 2025.

1. Canva – Easy Visual Design for Non-Designers

Not a graphic designer? No problem. Canva lets you create beautiful social media posts, business cards, flyers, presentations, and more with easy drag-and-drop templates.

Why it's great for small business owners:

• Pre-built templates for every platform

• Brand kit to keep your look consistent

• Saves hours on content creation

👉 Best for: Social media graphics, logos, and promotional materials

2. MailerLite – Simple Email Marketing That Converts

If you're wondering how to market your small business on a budget, don’t underestimate email. MailerLite is an easy-to-use platform for sending newsletters, automating follow-ups, and building lasting relationships with your customers.

Why it works for DIY marketers:

• Intuitive drag-and-drop email builder

• Automation, landing pages, and sign-up forms

• Free plan available for growing lists

👉 Best for: Building and nurturing your email list

3. CapCut – Create Eye-Catching Videos Fast

Video content is no longer optional. CapCut is a free video editing app that makes it easy to create professional-looking Reels, TikToks, or promo videos right from your phone.

Why small businesses love it:

• Quick editing tools

• Auto-captions, music, filters, and transitions

• No experience required

👉 Best for: Short-form video content that engages

4. Metricool – Schedule & Track Your Social Media in One Place

Trying to post consistently while running a business? Metricool is your new time-saving tool. It lets you schedule, publish, and analyze content across multiple platforms in one dashboard.

Why it’s ideal for busy business owners:

• Centralized calendar for all your posts

• Competitor tracking

• Reports that show what’s working

👉 Best for: Social media planning and analytics

5. Strikingly – Build a Business Website in Minutes

Don’t let website design slow you down. Platforms like Strikingly let you create a professional, mobile-friendly website quickly—even if you have zero coding experience.

Why it’s perfect for small businesses:

• Drag-and-drop editor

• Built-in SEO and analytics tools

• Affordable plans and simple setup

👉 Best for: Business owners who want to get online fast

6. Google Analytics – Track What’s Working (And What’s Not)

Creating content is one thing—knowing what’s actually driving traffic and sales is another. Google Analytics 4 (GA4) helps you understand your audience, where they’re coming from, and what actions they take on your website.

Why every small business needs it:

• Tracks visits, clicks, bounce rate, and conversions

• Shows which pages or products are performing best

• Helps refine your marketing strategy based on real data

👉 Best for: Making smart decisions with data

Final Thoughts

You don’t need a full agency or big budget to market your business. These DIY tools for small businesses are designed to help you work smarter, not harder—so you can focus on doing what you love.

And if you ever feel stuck, Sorin Creative is here to help you go from DIY to done-for-you. We offer support in content creation, social media, and digital strategy.

👉 Need help getting started? Let’s chat about your business goals.