Beginner’s Guide to Marketing Your NDIS Business (Without Overwhelm)

Starting Your NDIS Business? Here's How to Get the Word Out

First of all, congrats! 🎉 Starting your own NDIS service business is a big step. But once you’re registered (or in the process), the big question becomes:

“How do I actually get clients?”

The good news? You don’t need to do everything. You just need to start simple, be consistent, and build trust. This guide will walk you through beginner-friendly marketing strategies that actually work for NDIS providers.

Pick ONE Social Media Platform to Start

Trying to post on every platform is exhausting. Instead, choose one where your ideal audience already spends time.

Good starting options:

• Facebook – Great for connecting with carers and coordinators

• Instagram – Good for showcasing your team and services visually

• LinkedIn – For professional networking with other providers and support workers

💡 Start with posting 2–3x per week with a mix of tips, behind-the-scenes, and intro posts.

Introduce Yourself & Your Services Clearly

Your audience might not know who you are or what you offer, so tell them!

• Post a friendly photo or video of you or your team

• List your services in plain English (not just “support work” but “help with shopping, transport, daily tasks”)

• Share why you started your NDIS business (this builds connection)

Make Sure People Know How to Contact You

So many new providers forget this! Don’t make it hard for people to reach you.

Add a clear contact method on your socials:

• Phone

• Email

• Link to a form or WhatsApp (especially on mobile)

Include your region/suburb in your bio too!

Use Simple, Helpful Content

No need to overthink it. Just be helpful and real.

Post ideas:

• “What to expect on your first visit with us”

• “How we support participants with [specific need]”

• “Meet our support worker Jess – here’s what she loves about her job!”

💡Pro tip: Use real photos when possible (with consent). If you’re shy on camera, try quote graphics or simple tips in Canva.

Start Building Relationships, Not Just Followers

The NDIS space is built on trust and word-of-mouth. So instead of worrying about likes or going viral, focus on connecting.

• Join NDIS-related Facebook groups

• Comment on other local providers' posts

• Respond to every message or comment

The more people see you as approachable and trustworthy, the more likely they’ll refer you.

Bonus Tip: Stay Consistent, Not Perfect

You don’t need fancy equipment or a content calendar to start. Just show up regularly, be yourself, and keep learning.

• Even one post a week is better than nothing.

• Use free tools like Canva or CapCut to keep things easy.

• Don’t wait until it’s “perfect”—just begin.

Need Help Starting Your Marketing?

At Sorin Creative, we help new NDIS providers like you:

• Plan and design your first few posts

• Create branded templates for Canva

• Edit intro videos or team Reels

• Write your captions so you don’t have to stress

We’re here to help you grow your presence gently without adding more overwhelm to your plate.

👉 Let’s start simple, together.